We require a simple bio for use on the website and for marketing literature. Please produce a short, medium and longer bio; each will be used for different purposes. Please write your bio with the following in mind and remember, people want to engage with a person as a psychologist, not just a set of qualifications.
This bio is aimed at clients not at your peers. Think about the sorts of help you give and the clients you see and how you would address them. Keep it short and simple and avoid complex industry jargon.
Use 3rd person tense only.
We will be talking about you objectively. E.g. “I have worked for many years in the private sector and I specialise in child psychology.” Becomes “Sarah worked for many years in the private sector and she specialises in child psychology.”
The short bio is basically a sentence that you can use as your intro when you meet clients. This should just be a brief statement that captures who you are.
The medium bio should be one paragraph long (around 100 words) and cover all relevant information a potential client may need to know. This one will be used most commonly on the website and in brochures. An example of this is the psychologist bio’s already on The Three Seas website. The following information should be included:
qualifications and experience;
specialisations, expertise, and interests;
therapeutic approaches; and,
what clients would say about you
The longer bio should be around a page long and should sum you up completely. This bio can be used in
EAP submissions. Some additional questions to answer in the longer bio would be:
Why did you get into psychology?
Have you always been a psychologist? Or did you have a career before that may interest people?
What changes are happening that you believe may be leading more people to utilise the services of
Six bullet points are featured on the website to compliment your biography. They provide (new) clients with a quick overview of some of your areas of interest, which could include could; presenting issues, client groups, or additional services you provide.
2. Gambling addictions
4. Relationships (individual)
5. Couples counselling
6. Court reports
Each of the SIX bullet points should NOT be more than 2-3 words